all of california in a county
L Studio worked with the County Manager’s office of San Mateo to create a unifying identity for the County and a clear relationship of the 20 departments to each other and as a family of agencies within the County government. Founded in 1856, San Mateo County has grown and evolved to represent “All of California in One County”, with a diverse population located in rural and urban communities along the Pacific Ocean and San Francisco Bay, a strong local economy, an international airport and 60% open space along the spine of the Peninsula. L Studio worked with the County to articulate this unique identity of place as well as the benefits and services that the County government provides to the public.
L Studio updated San Mateo County’s existing seal, designed a new logotype and established a family of colors and fonts that form the County’s identity and will serve as an umbrella brand for the County government.
Development of a comprehensive set of guidelines to direct application of the new identity and storytelling for use County wide.
Design of a new stationery system to unify communications from all departments in the County as well as a report template and banners to share information on Measure A funding with the public.