lodge at the golden gate
L Studio worked for Passport Resorts, together with our design partner i4Design, to develop brand, messaging and collateral for Cavallo Point, The Lodge at the Golden Gate. Located at the foot of the Golden Gate Bridge and the Marin Headlands, this unique hotel and retreat center joins its place among other great lodges of the National Parks, occupying a graceful mix of historic and contemporary buildings on this former Military Post. Programs and communications focus on wellness and the arts under a roof of sustainable operations.
The Cavallo Point branding effort was informed by L Studio’s previous work in the planning of Fort Baker, where we teamed with Passport Resorts and its public and non-profit partners (the National Park Service and Golden Gate National Parks Conservancy) to develop positioning strategy for the Conservancy’s Institute on Sustainability, as well as an informational website about Fort Baker.
logo and symbology
Cavallo Point’s logo was created from 4 original pictograms that symbolize the purpose and activities of the Lodge: nature, culture, nurture, and adventure.
whimsy and soul of Passport Resorts
Design, messaging and copywriting for a general brochure, as well as brochures about programs and activities. Each captured the whimsy of Passport Resorts and the one-of-a-kind setting at historic Fort Baker.
graphic style guide
This document communicates the intention and origins of the brand can be used by Passport Resorts staff, outside design agencies, and vendors to maintain the integrity of the brand in communications materials.