By Jon Gertner
New York Times Magazine, April 16, 2009

Two days after Barack Obama was sworn in as president of the United States, the Pew Research Center released a poll ranking the issues that Americans said were the most important priorities for this year. At the top of the list were several concerns — jobs and the economy — related to the current recession. Farther down, well after terrorism, deficit reduction and en­ergy (and even something the pollsters characterized as “moral decline”) was climate change. It was priority No. 20. That was last place.

This article discusses how the decision science wing of psychology can change the way we pose questions about environmental policy in a democratic society. How can we motivate people to be more ‘green’? Can collaborative thinking and semantics effect the way we approach complex problems and the effectiveness of solutions? Find out more.

Learn more about current studies in this field Columbia University’s Center for Research on Environmental Decisions