WIRED Magazine, May 24, 2010

We often think that the only reason people do productive things is to snag a carrot or avoid a stick. But that’s just not true. Our third drive—our intrinsic motivation—can be even more powerful. Read more about the theory and evidence in this conversation between Daniel Pink and Clay Shirky.

Shirky: That’s what’s behind people who are writing fan fiction or organizing ride-sharing online or using mobile phones to report on natural disasters or political upheaval. They’re motivated by something other than money.

Pink: But when the most powerful medium in the world was geared around consumption and passivity rather than creation and sharing, that kind of motivation often remained latent.