5kits zhao

big ideas.

Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.

Archive for July, 2012

I’m a huge fan of variety shops, and from the photos and stories, it looks as if Otto Leuschel (brother of L Studio creative director Marianna Leuschel) is making them even more fun at his new shop in Upstate New York. By selling well-curated and useful products, he’s encouraging Germantown residents to go downtown for […]


Listening to this conversation between Terry Gross and Garbology author and investigative journalist Edward Humes, I was fascinated. As a proud garbage-picker, Goodwill shopper, up-cycler, and true materialist, I am often struck by the fact of just how much stuff there is out there. I aspire to be rigorous and economical with trash and sometimes […]