5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Archive for March, 2012

We loved this letter from Chattanooga, TN. The designers who are seeking to give Chattanooga a distinctive flavor through it’s very own typeface are on a similar mission as some of our clients, like the County of Marin and the Metropolitan Transportation Commission with its OneBayArea initiative. As all brand-managers, designers, artists an marketeers know, […]

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Fast Company writers talk about the real reality of the new New Economy. Guess what folks? It’s fast, its furious, and we don’t know what’s next. What. A. Rush. This article is the hallmark of Silicon Valley tech culture. Half of my brain buys in. The other half wants to be more critical, to point out […]

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Weekend in SF from robert mcintosh on Vimeo.

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…Quantify it! That’s not how the song lyric goes, and it’s not a given for most of us to think about happiness as a measurable, tractable metric like our heart rate or a nation’s Gross Domestic Product. But now happiness is something that social scientists and economists are looking to measure and record. The latest […]

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