5kits zhao

big ideas.

Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.

Archive for May, 2010

By Greg Lindsay, Fast Company, May 21, 2010 …As the world continues to urbanize — from 50% today toward 80% or 90% by 2050 — “the concerns of the world begin to look like the concerns of the U.S.” In the United States, he said, transportation is a third of the [Ghg emissions] problem; in […]


The Toxic Side of Being, Literally, Green By Alice Rawsthorn, The New York Times, April 4, 2010 Kermit was correct, being green really is tough, so tough that the color itself fails dismally. The cruel truth is that most forms of the color green, the most powerful symbol of sustainable design, aren’t ecologically responsible, and […]