5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Archive for January, 2010

Listen to this fascinating conversation about the 3rd Industrial Revolution and the reimagination of the human narrative from an empathic perspective. Let’s change our consciousness in hopes of surviving alongside almost 7 billion others.

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Here’s a sampling of ideas we’ve gathered over the first few weeks of 2010. As for L Studio, one of our goals for the new year is to stimulate conversation. Toward this purpose, we invite you to send us the material that catches your eye, makes you think, enrages you, or brings you inspiration. If […]

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Orion January / February 2009 …The oughts were in many ways a decade of fear …There’s a fundamental problem with making the focal point of the dialogue and undesirable outcome, rather than that which we wish to see transpire. It’s awfully hard to imagine, much less build, a better world when you’re overcome by fear. […]

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by James Fallows, The Atlantic, January / February 2010 The simplest measure of whether a culture is dominant is whether outsiders want to be part of it… …If we’re worried, perhaps that’s a good sign, since through American history worry has always preceded reform. What I’ve seen as I’ve looked at the rest of the […]

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By Sam Grawe, Dwell, December / January 2010 …Despite all the pomp and circumstance, cars have changed relatively little over the course of the last century— most of us are still stuck behind the steering wheel of a gas-guzzling combustion engine–driven ride. This latency in product development is exactly what inspired San Francisco–based designers Mike […]

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By Jurriaan Kamp, Ode, January / February 2010 More and more research shows that mind does influence matter. Telepathy and telekinesis may already have been realities in the experiences of many, but they are beginning to find their place in the realm of science. The potential impact of entering this next scientific frontier is literally […]

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Read OnlineOde Magazine-Copenhagen-09

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By Thomas L. Friedman, The New York Times, January 9, 2010 …[The U.S.] is either going to put in place a price on carbon and the right regulatory incentives to ensure that America is China’s main competitor/partner in the E.T. revolution, or we are going to gradually cede this industry to Beijing and the good […]

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By Cecilie Rohwedder, The Wallstreet Journal Magazine, December 2009 Within the next decade, most of us will have an application on our iPhone or BlackBerry that will monitor our daily energy use. Brands will be forced to become more human to gain consumer appeal. Diet, weight and obesity will become a moral issue. – Chris […]

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