5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Archive for September, 2009

by Kelly Zito The San Francisco Chronicle, September 20, 2009 Last year the Bay Area Air Quality Management District voted to charge about 2,500 businesses for emitting greenhouse gases like carbon dioxide. The fee, which currently amounts to 4.5 cents per metric ton of greenhouse gases, is widely seen as too small in most cases […]

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By Clive Thompson, New York Times Magazine, September 10, 2009 As Fowler pointed out, if you want to improve the world with your good behavior, math is on your side. For most of us, within three degrees we are connected to more than 1,000 people — all of whom we can theoretically help make healthier, […]

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By Hanah Cho, The Baltimore Sun, September 8, 2009 Forget the “McMansions” of the boom years. These days, small is the new big… For the first time in nearly 14 years, the median size of a new single-family home decreased, to 2,215 square feet last year from 2,277 square feet in 2007, according to the […]

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Real Time Carbon Counter Kevin Parker, Global Head of Deutsche Asset Management, originated the idea of a real-time carbon counter as a way of providing people with a simple explanation of a complex problem. To create the Number, which displays the increase in GHGs every 10th of a second, we collaborated with scientists at the […]

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By Elizabeth Royte, The New York Times, September 8, 2009 A Review of Green Metropolis: Why Living Smaller, Living Closer, and Driving Less Are the Keys to Sustainability, By David Owen People in cities use about half as much electricity as people who don’t, Owen reports, and the average New Yorker generates fewer greenhouse gases […]

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This interview with Alan R. Mulally, president and chief executive of Ford Motor was conducted and condensed by Adam Bryant. New York Times, September 5, 2009 Alan R. Mulally: One of my favorite stories is an analogy where this reporter stops by a construction site and he interviews three bricklayers. He asks the first bricklayer, […]

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Matthew B. Stannard, San Francisco Chronicle, September 6, 2009 What if there were a way to save the nation $30 billion a year in energy costs, reduce greenhouse gas emissions by more than 300 million tons a year and create thousands of new jobs – using existing technologies and at a price so cheap that […]

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By Mireya Navarro, New York Times, August 30th, 2009 Builders covet LEED certification — it stands for Leadership in Energy and Environmental Design — as a way to gain tax credits, attract tenants, charge premium rents and project an image of environmental responsibility. But the gap between design and construction, which LEED certifies, and how […]

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By Jared Huffman and Ethan Elkind, San Francisco Chronicle, Sunday, August 30, 2009 For the first time in the nation’s history, the 2003 sales price per square foot for attached housing (the condominiums and townhouses that are central to sustainable development) was higher than the square-foot price of the detached housing that makes up suburban […]

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