5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Archive for August, 2009

By John M. Broder, The New York Times, August 8, 2009 If the United States does not lead the world in reducing fossil-fuel consumption and thus emissions of global warming gases, proponents of this view say, a series of global environmental, social, political and possibly military crises loom that the nation will urgently have to […]

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Hot, Flat, and Crowded by Thomas L. Friedman Okay, we know this book is already a year old but for any of you (like me) thought that you didn’t need to read it since you assumed you knew the material and didn’t need convincing that we need to move quickly toward alternative energy solutions and […]

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Know Thyself: Tracking Every Facet of Life, from Sleep to Mood to Pain, 24/7/365 By Gary Wolf, WIRED, June 22, 2009 When magnifying lenses were invented, they were aimed at the cosmos. But almost immediately we turned them around and aimed them at ourselves. The telescope became a microscope. We discovered blood cells. We discovered […]

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Orion Magazine, by Bill McKibben, July/August 2009 I know that some people believe libertarians and other conservatives have punted on climate change simply because they’re in bed with the fossil fuel companies—that they’ve taken lots of money from dirty energy and now do the bidding of their masters. This is undoubtedly true of plenty of […]

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