5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Archive for May, 2009

By Sandra Steingraber Orion Magazine, May/June 2009 Imagine ecological equivalents to the Dow, NASDAQ, and S&P that reported to us every day—in newspapers, on radio, on websites, on the crawl at the bottom of TV screens, on oversized tickers in Times Square—data about the various sectors of our ecological system and how they are faring. […]

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by Malcolm Gladwell The New Yorker, May 11, 2009 David’s victory over Goliath, in the Biblical account, is held to be an anomaly. It was not. Davids win all the time. …When underdogs choose not to play by Goliath’s rules, they win… Author and Journalist Malcolm Gladwell turns the accepted wisdom on its head again […]

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By Matthew Yi San Francisco Chronicle, May 19, 2009 The federal standard would be less stringent than California’s regulation, which awaits a waiver from the U.S. Environmental Protection Agency, but it could have a larger impact in fighting global warming by involving all 50 states, the official said. California’s fuel economy standards (or something similar) […]

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By John M. Broder The New York Times, May 16, 2009 How did cap and trade, hatched as an academic theory in obscure economic journals half a century ago, become the policy of choice in the debate over how to slow the heating of the planet? And how did it come to eclipse the idea […]

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By Thomas L. Friedman New York Times Op-ed, March 7, 2009 Let’s today step out of the normal boundaries of analysis of our economic crisis and ask a radical question: What if the crisis of 2008 represents something much more fundamental than a deep recession? What if it’s telling us that the whole growth model […]

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By Blaine Greteman Ode Magazine, September 2008 …Today the same technologies that help iPod-bedecked college students steal music are reviving the model of microgeneration—clean, decentralized power that people make themselves—by linking homes into a vast network that keeps buzzing even when the wind stops blowing. Microgeneration, meet the YouTube ­generation. If the philosophy behind economic […]

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By Justin Mullins Ode Magazine, September 2008 “If the best way to create the future is to invent it, we say the second-best way is to finance it.” Read about what Silicon Valley’s famed ability to create wealth out of technology innovations can do for the green energy industry and why their infusions of venture […]

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By Phil Catalfo Yoga Journal, May 2009 If unwelcome changes at work are stressing you out, try using them as an opportunity to discover the truth of who you really are. Maybe it’s time to ask the question again, “What do I want to be when I grow up?” …Or ask a different question altogether. […]

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By Dave Pollard Ode Magazine, April 2009 The economic news is the worst in at least a generation. What most people have done is cut personal spending, put off major purchases and try to pay off debts from the boom times. These are wise steps to take. But what should you be doing about your […]

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By Jonathan Weisman and Siobhan Hughs The Wall Street Journal,  April 18, 2009 The Obama administration declared Friday that carbon dioxide and five other industrial emissions threaten the planet. The landmark decision lays the groundwork for federal efforts to cap carbon emissions – at a potential cost of billions of dollars to businesses and government. […]

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