5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Climate

This week kicked off the COP21 climate talks in Paris, a city still reeling from the attacks on November 13th. In his speech on Monday, President Obama stressed the need to come to an agreement at this year’s summit, and how Paris’ hosting of the talks just weeks after the violence was an act of […]

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California’s drought is an ecological crisis, and like all ecological crises, it is tied to economics. Newspapers in California and across the country have been reporting the fact that income is the best predictor of household water use throughout the state, with wealthy neighborhoods and cities using an average of three times more water than […]

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Personal water conservation doesn’t end with taking shorter showers, closing leaking faucets and letting the lawn go brown. Every product we consume, including the food we eat, has a “water footprint”. That is, varying amounts of fresh water are used in the lifecycle of a product, whether it’s a cow that is born eating grass […]

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It’s not funny. Really. But perhaps the fact that Medium’s Matter has published this list of 33 things to do before “climate change ruins everything” (plus entertaining graphics) is evidence that it has been fully adopted into the popular imagination. The days of  denial are over. As wildfires rage in the Western United States and […]

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The US Forest Service has developed an app to help cities quantify the value of their trees. Landscape lovers know that they’re good for climbing, picnicking and napping under, contemplating, watching bud and bloom, and leaning against. But now planners and environmentalists are assigning dollar values to trees and other natural resources to tally up […]

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It’s about labor, environment, obesity, air quality, climate change… Oh yes, and happiness. In his recent note in the Opinion blog of the NYTimes, Marc Bittman points out the real importance of the Slow Food movement. Counter to the suspicion that caring about food is a pastime for elites, Bittman talks with Slow Food’s founder […]

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Hi everyone, I’m writing because I just joined an important campaign to stop the tar sands in Canada–and I want you to join me. It only takes a minute to sign the petition: www.350.org/take-a-stand If you haven’t heard of the tar sands, they’re a massive operation that many people call the most environmentally destructive project […]

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Even as the Doha climate talks close without any new commitments from the world’s biggest greenhouse gas emitters, students at college campuses around the country are making sure that climate change gets front-page headlines. An article about 350.org’s #DoTheMath tour became the most emailed article on NYTimes.com due to a big social media push by […]

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California’s Cap and Trade program takes effect tomorrow. Initially planned as an alliance of Western states that would create a regional market to put a price on emissions, California is now a lone pioneer with one standing ally, Quebec, Canada. With Obama’s reelection, the California Air Resources Board (CARB) expects that other states will follow […]

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Guess what? Fossil fuels have no value if burning them ruins the world. It’s time to for individuals and institutions to divest. Learn more and get involved at from 350.org’s Do The Math campaign

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