5kits zhao

big ideas.

Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


California’s drought is an ecological crisis, and like all ecological crises, it is tied to economics. Newspapers in California and across the country have been reporting the fact that income is the best predictor of household water use throughout the state, with wealthy neighborhoods and cities using an average of three times more water than […]


Personal water conservation doesn’t end with taking shorter showers, closing leaking faucets and letting the lawn go brown. Every product we consume, including the food we eat, has a “water footprint”. That is, varying amounts of fresh water are used in the lifecycle of a product, whether it’s a cow that is born eating grass […]


All Californian’s know that water is an issue for our state. The question is what to do about it, how fast, and who’s responsible for taking action. As with all complex questions (as conservation issues always are) the answers are also complex, encompassing both-and scenarios instead of either-ors. It’s easy to get caught up in […]