5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Corporate Social Responsibility

Time-lapse view of installtion of Truth is Beauty at Burning Man in 2013. Bay Area-based artist Marco Cochrane creates sculptures with the intention of releasing the often-oppressed power of femininity. Specifically, Cochran’s sculpture Truth is Beauty, a 55-foot mesh and LED structure, represents a world without violence against women. The liberated pose of the female figure is meant to evoke […]

Tags:

In our work assisting with the development of corporate sustainability reports, L Studio has come to value the process outlined by the Global Reporting Initiative (GRI) for defining materiality of sustainability aspects as they relate to each unique organization. In the transition from the third generation guidelines (G3) to the fourth generation (G4), GRI places […]

Tags:

Eric Rodenback and Stamen Design have mapped the mysterious routes of the corporate busses that shuttle Silicon Valley’s tech workers from their homes in San Francisco to their job sites at myriad suburban office parks in the South Bay. His point is stunning: “Just think about that for a moment: We can know within 20 […]

Tags:

California’s Cap and Trade program takes effect tomorrow. Initially planned as an alliance of Western states that would create a regional market to put a price on emissions, California is now a lone pioneer with one standing ally, Quebec, Canada. With Obama’s reelection, the California Air Resources Board (CARB) expects that other states will follow […]

Tags:

L Studio creative director Marianna Leuschel has been thinking a lot about how our branding practice fits in with Corporate Social Responsibility. Because our business focuses on helping sustainable ventures tell their stories, this article struck a chord. The idea of Shared Value proposes a kind of “Cradle to Cradle” strategy for the future of […]

Tags:

Read about how environmental, social, and governance (ESG) is shedding its role at the fringe of financial analysis and carrying more weight among mainstream investors. It’s not just about wowing consumers anymore. Bloomberg’s Push for Corporate Sustainability By Paul Tullis, Fast Company, April 01, 2011 …To its proponents, ESG is less concerned with social responsibility […]

Tags: