5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


Food

Personal water conservation doesn’t end with taking shorter showers, closing leaking faucets and letting the lawn go brown. Every product we consume, including the food we eat, has a “water footprint”. That is, varying amounts of fresh water are used in the lifecycle of a product, whether it’s a cow that is born eating grass […]

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Audio Slide Show: From Farm to Table from Orion Magazine on Vimeo. With Thanksgiving right around the corner, we thought it would be apt to talk about the state of food in America. Not the obesity epidemic, or GMO’s (though those are related), but the infrastructure of regulation and food distribution that binds us to […]

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It was a great honor for L Studio to work with CUESA, the organization behind the world-famous Ferry Plaza Farmers Market on a brand refresh and a suite of market graphics and promotional campaign. This article on Patricia Utterman’s blog outlines the grassroots story of the organization and market. Spurred by the Loma Prieta earthquake, […]

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This is placemaking in its most organic form. East San Jose natives Ryan and Christine Sebastian are putting the “there there” for a few hours at a time in strip mall parking lots around San Jose. They sell homemade ice cream in flavors that are mixed from the Filipino and Latino neighborhoods they came from: […]

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It’s about labor, environment, obesity, air quality, climate change… Oh yes, and happiness. In his recent note in the Opinion blog of the NYTimes, Marc Bittman points out the real importance of the Slow Food movement. Counter to the suspicion that caring about food is a pastime for elites, Bittman talks with Slow Food’s founder […]

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Orion Magazine published several photos by mulitmedia photographer Douglas Gayeton in its May / June issue. Check out the work in the magazine, and learn about the artist’s motivations for putting writing over pictures in this narrated slide show of his work.

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Here’s to the power of big concepts. Inundated with statistics and information as we are, its amazing to see global figures presented as if the world had a population of 100. I appreciate the fact that these infographics deal with the the thoughts and feelings of humanity as well as it’s rate of disease, wealth and hunger. […]

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It’s official. Earth’s population has reached 7 billion. Weren’t we just at 6? I guess its time to get friendly with the neighbors. We love this video! Visualizing How A Population Grows To 7 Billion by Adam Cole, NPR

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By Carolyn Lochhead, San Francisco Chronicle, June 30, 2010 While the industrial farm model has generated astonishing efficiency gains and lowered the cost of food, the report found, it has imposed enormous external costs on the environment, human health, animal welfare and workers that are not included in the price of food. Julia Kornegay, the […]

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