5kits zhao

big ideas.


Our blog is a library of resources and ideas found by us or shared with us by our friends and client network. It’s a collection of articles, radio stories, infographics and videos that relate to our work and broaden our thinking: our favorite content from the internet and beyond. Original commentary gives insight into our process and poses questions about the world inside and outside of the studio.


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This week kicked off the COP21 climate talks in Paris, a city still reeling from the attacks on November 13th. In his speech on Monday, President Obama stressed the need to come to an agreement at this year’s summit, and how Paris’ hosting of the talks just weeks after the violence was an act of […]

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In our work assisting with the development of corporate sustainability reports, L Studio has come to value the process outlined by the Global Reporting Initiative (GRI) for defining materiality of sustainability aspects as they relate to each unique organization. In the transition from the third generation guidelines (G3) to the fourth generation (G4), GRI places […]

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The latest issue of L Studio favorite GOOD magazine focuses on human potential. And they’re not the only ones. Last week, we arrived at the 50th Anniversary of Lyndon B. Johnson’s declaration of the War on Poverty. This segment of his 1964 State of the Union Address is essentially a call to make government act […]

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Audio Slide Show: From Farm to Table from Orion Magazine on Vimeo. With Thanksgiving right around the corner, we thought it would be apt to talk about the state of food in America. Not the obesity epidemic, or GMO’s (though those are related), but the infrastructure of regulation and food distribution that binds us to […]

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  When you think about it, it makes sense. The Bay Area economy is back and booming. Social media giants are locating from Mid-market San Francisco on down the Peninsula, and bringing high-wage jobs with them. Anyone who wants to make it in the startup world, or just climb the corporate ladder is coming to […]

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Fast Company Editor Alan Webber talks about how Portland became the urban planning poster child it is, and ways to ensure that it gets even better. L Studio founder Marianna Leuschel grew up in the Pacific Northwest, and even held a college job at Willamette Week, a local paper Webber cofounded. Portland holds a special place […]

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Eric Rodenback and Stamen Design have mapped the mysterious routes of the corporate busses that shuttle Silicon Valley’s tech workers from their homes in San Francisco to their job sites at myriad suburban office parks in the South Bay. His point is stunning: “Just think about that for a moment: We can know within 20 […]

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It’s true. I hear it all the time. “We’re looking for apartments in Oakland.” This is the mantra of so many of my friends who are looking for a new spot, but can’t afford skyrocketing rents in San Francisco. Buying a house is not even on the table. A move to Manhattan is more financially […]

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Dear Readers, After seven years with L Studio, and serving as editor of this blog since its inception, I am signing off from my regular post to pursue a Master of Fine Arts degree with the School of Visual Arts’ new Art Practice program. I may continue to work with L Studio on a project basis in […]

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It was a great honor for L Studio to work with CUESA, the organization behind the world-famous Ferry Plaza Farmers Market on a brand refresh and a suite of market graphics and promotional campaign. This article on Patricia Utterman’s blog outlines the grassroots story of the organization and market. Spurred by the Loma Prieta earthquake, […]

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